Who We Are
Blueprint CMO brings proven marketing team leadership, Fortune 500 brand marketing experience, and executive team AEC and Infrastructure insights to each client engagement.
​
We are proficient across a wide range of marketing disciplines, and have a history of deploying successful, transformational brand marketing programs .
​
We provide cost-effective, fractional marketing leadership focused on clients in the AEC, Infrastructure, and Utility Industries.
​
​
AEC + Infrastructure Client Focus
Our focus is on middle-market AEC firms, Infrastructure companies, and Utilities. Some have never had a strategic marketing plan or are unsure how to support a new strategic direction. Some have inconsistent marketing practices. Others do not have the resources for a full-time CMO. We address those issues.
Cost-Effective Fractional Model
We provide a cost-effective, fractional marketing leadership solution uniquely qualified to help elevate and grow middle market AEC and Infrastructure companies. We deliver proven AEC and Infrastructure marketing insights, expertise, and leadership without the expense of a full time CMO.
Industry + Global Brand Expertise
To each client engagement, we bring 25+ years of experience as the most senior marketing leader and an executive team member at fast growth AEC and Infrastructure companies, and at leading global agencies marketing some of the world’s largest brands.
Multi-Discipline AEC Marketing Leadership
As seasoned AEC marketing team leaders, we deliver strategic insight and impeccable execution across a wide range of marketing disciplines including research, brand strategy, omni-channel communications, thought leadership programs, and content and event marketing strategy.
Your AEC + Infrastructure Marketing Partner
A strategic extension to your leadership team. Proven success with middle market AEC firms and Utilities. Experience drawn from some of the world’s largest brands at globally renowned agencies.
​
​
Michael Racis
Founder + Fractional Chief Marketing Officer
Michael has been the highest-ranking marketing officer and an executive team member at fast growth AEC and Infrastructure companies. He has also led marketing efforts for top-tier global brands while at some of the world’s most renowned marketing agencies. He brings 25+ years of insight and experience to each client engagement.
​
Former roles include:
​
VP Marketing and Communications
@ SAM Companies
​
VP Communications + Business Services @ Pedernales Electric Cooperative
​
Global Account Director
@ HAVAS NY
​
Former brand experience includes:
​
Chase Bank, Intel, J.P. Morgan, Evian, Kohler, Maybelline, Nestle Corp., and MasterCard.
P: 512-626-3167
