What We Do
We bring strategy, structure, and executive level leadership to your marketing efforts.
AEC and Infrastructure marketing, like all marketing, has grown more complex. We help firms succeed in a competitive and crowded marketplace by distinguishing and elevating their brands, and deploying forward thinking marketing programs that increase visibility, engagement, and the pace of growth.
While we customize our focus to suit client needs, we happen to be very good at directing initiatives in the following areas.
Research + Insights
Quantitative and qualitative research with external and internal audiences helps AEC firms understand the true perspectives of their clients and employees. We use it to assess your brand’s strengths and weaknesses, competitive landscape, and client and employee experience.
Competitive Analysis
Every AEC firm should know how their marketing efforts compare to key competitors. Blueprint provides insights and understanding into where your branding, messaging, and on-line presence stand versus your competition.
Brand Positioning + Differentiators
We identify your true and relevant Brand Differentiators and will articulate a compelling, clearly stated Brand Positioning to serve as your firm’s brand foundation and guide to subsequent marketing and business development messaging.
Brand Identity
A strong visual identity (logo, type, color, imagery) is recognizable, distinct, compelling, cohesive across all communication channels, and supports your brand positioning. We will help your AEC firm create a brand identity aligned with your positioning and elevated from your competitors.
Website Strategy + Design
Your website is your open 24/7 digital office that prospective clients/employees visit to learn about your firm. We help create engaging, effective websites that are easy for prospective clients and employees to find, and quickly and effectively communicate your differentiators, solutions, expertise, and culture…turning visitors into prospects.
Content +
Messaging Strategy
Content drives AEC marketing plans. We define marketing content and messaging strategy to support your firm’s strategic direction and optimize content effectiveness. Blueprint establishes repeatable processes for content development and creates fresh content as needed.
Thought Leadership Programs
AEC firms can highlight their expertise at the firm level, the business unit level, and at the in-house, individual expert level. We implement thought leadership marketing programs that elevate the visibility of your SMEs to heighten your firm’s overall profile and perception of expertise.
